Frequently asked questions.
The questions advertisers, affiliate network teams, and prospective partners most often ask about how Bridge ROI operates. If your question isn't covered here, contact us — we respond within one business day.
Bridge ROI is a performance affiliate publisher — a company that drives traffic to advertisers through paid search on Google Ads and Microsoft Ads, paid on commission or CPA terms. The company is a Florida LLC, founder-led, and operates primarily in the US market, with multi-geo coverage on programs that explicitly permit it.
Today, paid search on Google Ads and Microsoft Ads. We do not operate content sites, run paid social, buy display or programmatic, work with email lists, source from co-registration, or run toolbars or browser extensions. Geographic targeting follows each program's permitted geos — primarily US, with multi-geo coverage where the program supports it. The full traffic source disclosure is on the Compliance & Brand Safety page.
No. Trademark bidding is prohibited across every program, on every campaign, full stop. Brand+ (brand keyword plus a modifier) is used only when an advertiser's program terms explicitly permit it, and never when terms are silent.
No. Bridge ROI is a paid-search affiliate publisher — traffic routes either directly to the advertiser's landing page or through a compliant intermediary landing page, whichever each program's terms require. We do not run coupon, loyalty, cashback, deal-aggregator, or incentive-traffic models on any program.
Bridge ROI is approved on FlexOffers, with applications in progress or planned across additional major US-relevant affiliate networks (Awin, ShareASale, CJ Affiliate, and Impact). We work directly with brand partners when programs are managed in-house rather than through a network.
Nine categories across consumer, financial services, and digital. Deepest operating focus is on travel and hospitality, software and digital services, and home services and improvement. The other six — personal finance and lending, insurance, business services and legal tech, sports/fitness/outdoor, education and online learning, and health and wellness/telehealth — are operated under the same selection criteria. The Verticals page explains each category's economics and our approach.
Every campaign launches with server-side conversion tracking where the advertiser's stack supports it, falling back to pixel-based tracking only as a secondary signal. Network postback integrity is validated before any spend is committed. The full methodology is on the Methodology page.
Advertisers and network account managers receive weekly performance summaries that include commissions, spend, net, ROAS, conversion velocity, and the top-converting and top-negated queries during the period. Ad-hoc reports and audit-ready data are available on request, typically within one business day.
Vera Kolesnik, founder and operator. Vera has 20 years of marketing and product development leadership, including a prior Marketing leadership role driving growth for Fortune 500 brands like Walmart, Macy's, and smaller businesses like 1Concier. The full bio is on the About page.
Bridge ROI LLC is a Florida limited liability company, with operational headquarters in Miami Shores, Florida. We serve partners across the United States. The company has a US business address, US-issued EIN, and a dedicated US business bank account.
Email vera@bridgeroi.com or use the Contact form. We respond to inquiries within one business day, Monday through Friday. For affiliate program partnerships, we typically apply through the program's network rather than asking advertisers to onboard us directly — though direct partnerships are welcome.
Nothing, in the traditional sense. Bridge ROI is paid by the affiliate networks and direct partners on commission, CPA, or revenue-share terms — the same terms any other publisher operates on. There are no retainer fees, percent-of-spend charges, or setup costs. The advertiser pays for results, not for the relationship.